All about Sitecore CMS, its features and benefits.

Prem Murmu on 1/10/2021 1:36:16 PM

What is sitecore?

Sitecore is a customer experience management company that provides web content management, and multichannel marketing automation software. The company was founded in 2001 in Denmark. --Wikipedia

Sitecore is the world's leading .NET Content Management System, according to both Gartner and Forrester.

Sitecore CMS:

Sitecore is one of the leading enterprise-level best digital solution development platform CMS to create seamless, personalised digital experiences that allow you to create, test, optimize, personalize, and automate your content, allowing you to deliver the right message, to the right person, at the right time. 

Plus, Sitecore connects, collects, and analyzes all of your customer's interaction data, both online and offline, helping your business make sense and make use of all your data.

 Sitecore is combination of 

1.Sitecore Experience Manager (XM) — a content management system that powers omnichannel content delivery.

2.Sitecore Experience Platform (XP) — a marketing automation solution that carves out personalized customer experiences.

3.Sitecore Experience Commerce (XC) — an e-Commerce platform that makes the most out of marketing automation to create shopping experiences.

It is an experience platform that helps to manage multiple sites from one place(from one instance). It provides complex digital marketing tools that deliver information about customers from different devices (CRMs, POS, etc.).

It means that Sitecore CMS provides an insight into customer activities that allows building customer profiles. Thanks to it, you can customize the experience and satisfy a larger number of clients

Sitecore is constantly evolving, with each update offering new innovative tools for its users.Sitecore current version is 10 or Sitecore 10.Sitecore 10 is more efficient for development and deploying on cloud platform like Azure,AWS etc.

Actually sitecore 10 comes with headless development(Development using .Net core,Any of Js framework)and build solution with docker containers, which quit easy to quick development and deployment for developer in cloud platforms.

It provides software product

 1. A powerful Sitecore CMS and,

 Sitecore CMS is short for Sitecore Content Management System. A CMS is the software platform used to create, publish, and manage content on websites. 

 It is designed for enterprise-grade content management and scalability. Some of its features include the ability to write content once and distribute to every marketing channel (also a function of omnichannel automation), customizable rules for tailoring content to specific types of visitors, multi-site integrations and management (including even non-Sitecore websites), multi-lingual capabilities, and Mobile First responsiveness.

  2. A fully-adaptive Sitecore Digital Marketing System (DMS).

 Sitecore DMS (Sitecore Digital Marketing System) refers to Digital Marketing Suite, a solution package that extends Sitecore CMS to provide advanced online marketing capabilities such as campaigns and contextual intelligence, omnichannel automation capabilities.The Sitecore Experience Platform enables you to harness data-driven customer insights and optimize your sites and branding for customer engagement and overall performance. Some of these Sitecore DMS features include a centralized data repository (Sitecore xDB and integrations with other databases such as your CRM), customer profiles, scoring, and various testing capabilities.

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